Take Dead Aim Collection

Take Dead Aim Header

Take Dead Aim Capsule

Legendary instructor Harvey Penick gave perhaps his most famous lesson more than 50 years ago, telling eight-time major winner Betsy Rawls to “take dead aim.” Those words live on, serving as a guiding principle for the stories we tell and the north star behind a new limited-run collection of goods. So, next time you are caught between targets, take a peek at your headcover, ball mark or the bill of your cap and heed Mr. Penick’s advice: Go right at it.

Take Dead Aim

Take Dead Aim Driver Cover

The Target Driver Cover

Let this handmade, premium leather headcover by Dormie Workshop serve as a reminder to us all: when caught between OB left, cross bunker right and a sliver of a fairway everywhere else, take Harvey Penick’s legendary advice and just rip it down the middle.

Take Dead Aim

Shop the Capsule

Shop the Capsule