No.11

“If 17 Mile Drive hadn’t been there already, Alfred Hitchcock would have built it and stuck a blonde in a convertible on it.”

“After we left, I wondered why the Mad Dog’s son urged me to go to this deserted place. It occurred to me that maybe the course wasn’t forgotten.”

“This was to be the perfect location to build a southern rival to St. Andrews.”

“It moves the soul, as all great ads are supposed to do. And the soul, when open, has no color, no economic entitlement or true target audience.”

“It’s fun when people walk off the course after their second round….Because you can just see that the light has come on for them.”

“We must make golf smaller. Allow people to grow to love all little things that are great about the game. We all own golf.”

“What happens when tastes change from Cheesecake Factory’s industrial-size comfort food to the funky taco truck with local ingredients? What happens when golfer’s would rather skip Shadow Creek for Sweetens Cove?”

“‘Where should we play?’ Uncle Scotty asked, eyes locked on the screen….‘Everywhere,’ I thought to myself.”

“There’s a million different ways to tell a story. And I don’t think that people ever gave golf photography that type of flexibility before.”

“Tommy called my dad early one Saturday morning and said, ‘The Canucks got into the gambling whiskey. They want a match.’”

“You’re there to take it all in, to listen, to envelop yourself in a whirlwind of philosophies, bon mots and old-school lessons that resonate long after you’ve left.”

“What am I doing by bringing my own personal style that is disrespectful to the game?”

“We celebrated all the way back to Raccoon Run’s charmingly obsolete clubhouse, where waiting family members asked for our score. Joe, almost guiltily, answered, ‘Eleven under.’”