Peanut butter and chocolate. Mario and Luigi. Oakley and The Golfer’s Journal. Some things just go perfectly together. Headquartered in Southern California, Oakley is more than its reputation as one of the leading sport performance brands in the world. It’s a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. The Golfer’s Journal shares this philosophy in so many ways, and hopes to mirror Oakley’s rise to one of the most iconic and inimitable brands on the market.

The holder of more than 800 patents, Oakley creates products that world-class athletes around the globe depend on to compete at the highest level possible. In the early 1980s, Oakley expanded into golf—with a grassroots approach the team headed to courses around the country to engage with athletes, caddies, coaches, industry professionals and more.

After years of showcasing how Oakley eyewear can support performance in golf, it became an established part of the game, just like it did in surf, skate and moto. By developing Oakley Prizm™ Golf, a technology designed specifically for the golf environment, Oakley has turned eyewear into vital sports equipment for golfers of all levels.

The Oakley and TGJ partnership is a power couple. For more information on Oakley’s golf collection, apparel, Prizm technology and Team Oakley, please visit: Oakley.com.

At the root of New York Private Bank & Trust lies a classic American success story: With not much more than his hands, Morris Milstein started the Circle Floor Company in 1919. By the 1960s, Circle Floor had installed floors, walls and ceilings in many of New York’s best known landmarks, including Rockefeller Center and Madison Square Garden. Now in its third generation, the family business has expanded to include a massive real estate portfolio along with energy, manufacturing and more. Today, Howard Milstein leads the family’s financial arm, New York Private Bank & Trust.

We see parallels in the Milstein family’s origin story to ours, and find inspiration in their tremendous success. We started TGJ with the simple idea to build a commercially quiet, high-end quarterly that celebrated the game through beautiful imagery and quality journalism. And while we know it’s a long road ahead, we believe hard work, creativity and integrity will sustain us for many years to come and with the support of NYPB&T we hope that goal is realized. 

We’ve built TGJ into a premium brand, delivering content and events for smart, discerning golf fans. With its mission to serve successful families, our audience shares a great deal with those who partner with New York Private Bank & Trust. They believe in working with their customers over the long term, and we look forward to a similarly fruitful partnership.

Sometimes you just know. From the Classic Sunday Walker golf bag to its stunning collection of head covers, every product from Links & Kings exudes the spirit of what we love about the game: Hand-crafted detail, respect for the past, an eye toward the modern game.

This line from the Links & Kings website says it all: “We travel the world sourcing the finest materials to create products that are unique as they are special.” TGJ shares a remarkably similar ethos, as we search golf courses around the globe for stories and images that our readers can’t find anywhere else.

There is something to be said for taking the time, effort and pride in creating products by hand. We know every issue of TGJ has to not only contain incredible content, but also feel substantial with high-quality ink and paper. Links & Kings does the same, using master craftsmen to build products for the course like leather shoe bags and for off the course like its Crown Collection of duffel bags.

The partnership between TGJ and Links & Kings makes sense on nearly every level, and we’re excited about bringing our two dedicated teams together. Our first project highlights the big things ahead: The exclusive TGJ Headcover for our Premium subscribers is simply gorgeous.

Jordan Spieth. Justin Thomas. Adam Scott. Charlie Hoffman. Jimmy Walker. Rafa Cabrera Bello. The list goes on. And on. But you already know the best players in the world play Titleist. Here’s a name you likely don’t know: Helen Robinson. When Titleist officials were looking for a logo for their new ball in 1935, they turned to Robinson, their office secretary, because she had the most beautiful penmanship. Her simple, elegant script is now known at every golf course on the planet.

We can certainly relate to falling in love with the written word. We also share Titleist’s dedication to creating products that will last generations. The Titleist Pro V1 golf ball is, quite simply, the most successful piece of golf equipment in the history of the game. Over the decades, Titleist has grown to produce drivers, irons, wedges and putters to match that level of quality that are not only used by the best players in the world, but are used to win major golf tournaments. Our goal is to  build a publication that merely approaches this kind of sustained excellence.

From balls through Vokey wedges, players know they’re getting a historically great brand when they put Titleist clubs and balls in the bag. While we don’t yet have the history of Titleist, we’re humbled that they recognize our ambition and support our pursuit of a commercially quiet publication that celebrates the game we both love.

The quality and longevity behind NOLET’S Finest Gins is something to which every company, including TGJ, should aspire. Founded in 1691 by Joannes Nolet in Schiedam, Holland, the Nolet Family Distillery remains one of the oldest distilleries in Holland that is still in the hands of the founding family. After more than 325 years, the Nolet Family continues to produce some of the world’s finest spirits.

The family’s dedication to craftsmanship created a natural connection to TGJ. We share their belief in premium construction, high-quality materials and a love for golf. That made it easy to build a relationship for NOLET’S Silver Gin to support our product.

As the 10th generation owner of the distillery, Carolus Nolet, Sr. has carried on the family tradition. His passion for the craft inspired him to create and introduce Ketel One Vodka to the United States in 1983. Today he is equally thrilled about NOLET’S Silver Gin, an award-winning addition to the brand family. 11^th generation sons, Carl Nolet, Jr, and Bob Nolet collaborated with their father to create the recipe for NOLET’S Silver Gin. NOLET’S Silver features signature botanicals of Turkish Rose, Peach and Raspberry.

It lends itself perfectly to players who appreciate what it takes to build a memorable round of golf: Focus on every detail, demand the best on every shot, and a perfect toast to celebrate your work.

It’s always special to find a kindred spirit. Mossimo Giannulli made his name in the fashion industry, building the stylish and successful Mossimo brand. But his passion is golf. He wanted to play in a glove that had more panache, so he created a few in bright colors. His friends loved them, and he realized there was an open place in the market. In 2011, the company debuted at the PGA Show in a 10×10 booth with an array of bright-colored, high-quality gloves. Today, G/Fore is a global lifestyle brand with men’s and women’s clothing lines, accessories, and the most comfortable and stylish gloves and shoes you’ll find anywhere.

Part of the beauty of G/Fore is in its authenticity. Mossimo still tests prototypes himself, which is “born out of a desire to express myself while playing, and to help inject a little more fun and flair back into the game.”

Our partnership with G/Fore fit like a…ok, we’ll stop right there but let’s face it: The TGJ gloves they’ve created for us are as good as gloves get.

Linksoul is more of a philosophy than a brand. It is the collective life’s work of a group of people that care about each other and enjoy collaborating. They believe in making things with their hands, with the people they love, for the good of their families and our surroundings. Linksoul’s mission is to reconnect people to the soul of the game.

We at The Golfer’s Journal are incredibly proud to be considered part of that family. The people at Linksoul come from a long line of golfers, craftsmen and artists led by John Ashworth who began toying with the idea of Linksoul over twenty years ago while building Ashworth, Inc.

John also had big hand in the birth of TGJ. After learning about the concept it took him just a few holes to officially sign on as a Founding Sponsor (he was playing well). He, along with Linksoul Co-Founder and Creative Director Geoff Cunningham have helped shape the identity and ethos of our unique media platform.

Linksoul’s quality apparel and accessories are expertly and artfully created using the best materials. Just like TGJ.

Scotty Cameron and The Golfer’s Journal go all the way back to TGJ’s very inception. Although TGJ has been percolating in our minds for many years, it officially took root in the design room at Scotty’s Putter Gallery in Encinitas, California. Scotty backed the concept without hesitation. His encouragement and  enthusiasm for a premium, commercially-quiet publication that celebrates the beauty of golf in all its forms, set us off on down this path.

More than any other craftsman, Scotty has found a way to combine form and function into stunning creations that can be found in collectors’ homes as well as in the hands dozens of touring professionals around the world. His putters are in the winning bags of PGA and European Tour pros and have sunk winning putts for over 30 major champions. His attention to detail and dedication to performance have solidified his reputation as the world’s premier putter maker.

Scotty Cameron didn’t set out to change the game of golf. He simply believed that to make the best putters in the world, you needed the best materials and the best design. As it turns out, that simple recipe was a game-changer.

We feel the same way about TGJ. In The Golfer’s Journal, Scotty sees familiar DNA. “I’ve been a longtime reader of The Surfer’s Journal and was excited about the idea of a golf publication that would have the same premium, artistic and timeless feel. The Golfer’s Journal fills a huge void in golf. A publication that is thoughtful and beautifully designed fits right in with what we do.”

Electric was founded seventeen years ago in southern California with 100% focus on eyewear, and today that vision remains the same. They do things differently, with a higher sense of purpose and quality than ever before, but some things will never change: They want to be the best at what they do.

“We choose to make our eyewear in Italy as it has more collective eyewear experience, quality materials and skilled human craftsman than anywhere else in the world, period.” says Electric CEO Eric Crane.

Born from the rich action sport and lifestyle heritage of southern California, Electric are accustomed to doing things differently, with an emphasis on doing them differently from our parents. “We didn’t golf in our dad’s clothes, and are certainly not using his old clubs, so why would we wear his sunglasses?” says Crane. “We have adopted the world-class quality, construction and eye protection technologies we’ve developed for reducing glare on the ocean and on the snow to work for the golf course. When it came to styling, we were inspired to bring our point of view to the game. Because after all, we all want to perform like superheroes without looking like we are in costume.”

Electric’s passion for golf runs deep and few companies dedicate as much time to their “on-course product testing” than they do. Their disruptive ethos aligns with TGJ beautifully. We’re not here to make just another golf publication.