The Sweetest Walk
When life gives you lemons, you build one of the best golf courses on the planet. That was Irving Azoff and Eddy Cue’s approach with an old Coachella Valley lemon grove, and this spring they’re opening the gates of their ultra-private paradise to the BTS. After walking Gil Hanse’s desert masterpiece and a wildly fun short course, you may find yourself facing an impossible question: Is the Ladera Lemonade somehow better than the world-class golf? Hard to say. Better try both.
The Ladera Experience
7:00-8:00 AM: Check in
Grab your gift bags, eat some breakfast, and get warmed up
8:00-8:48 AM: Tee times off No. 1
18 holes of two-person better ball is the best show you’ll see in the Coachella Valley
12:00 PM: Lunch
Eat a hearty lunch and sip on some Ladera Lemonade
Registration
Members can register for this event between February 10-12.
Pricing
$1,850 per player
Included in this experience
- 18 holes at Ladera
- One round on the Gil Hanse designed short course
- On-course refreshments and snacks
- Breakfast and lunch
- Beer provided by Golden Road Brewing
- Caddie fee and gratuity for 18-hole round
- Gifts from TGJ & partners
Call it Heaven
The secret ingredient inside Ladera, Irving Azoff and Eddy Cue’s ultra-private California playground
How to Register
- You must be an active Premium member to register for and attend the Ladera event. Not yet a member? Join here.
- Premium members can place reservation requests from February 10 at 9 a.m. ET to February 12 at 9 a.m. ET.
- You may request up to two spots.
- Singles are encouraged to place reservation requests.
- Entries must be paid within 24 hours of receiving the notification email to avoid forfeiting your position in the event.
Local Rules
Friendly reminder that Ladera is walking only, so be prepared for 27 holes on foot. Your caddie fee and gratuity are included in the event fee.
This special event is limited to 20 Premium Members.
An additional thank you to our event partners:
FAQs
Event Registration & Waitlist Policy
TGJ Premium member events have a limited number of spots. Here’s how registration works:
How to Request a Spot
• Reservation requests open at a set time and close at the deadline.
• Follow the on-screen instructions to select your party size and enter your details.
• You must be a Premium member and logged in to your golfersjournal.com account to submit a request.
Selection & Payment
• The field is chosen by random drawing. Selected members will be notified via email or text.
• If selected, you have 24 hours to complete registration and payment.
• Failure to pay will result in automatic forfeiture of your spot.
Automatic Waitlist
• All unselected members are automatically added to the waitlist—no extra steps are needed.
• If a spot opens, a new member will be randomly selected from the waitlist.
• There is no set order to the waitlist.
• Members who miss the initial registration window are welcome to join the waitlist at anytime prior to the event..
How will I be notified?
Winners will be notified by email & SMS (if BTS text message alerts are enabled).
Sign up for text alerts to be notified first about event selections here.
How many spots can I purchase?
You may purchase up to four spots.
Does my guest have to be a member?
Yes, all guests must be active Premium TGJ members. The best way to bring a non-member guest is to gift them a Premium TGJ membership.
Is Ladera a walking or riding course?
Ladera is walking only.
Golf carts are not available, caddies are provided.
What is recommended caddie gratuity?
Caddie fees and gratuity are included in the event fee but feel free to tip on top given they do a great job.
Can I attend as a single?
Yes, almost 50% of event attendees are singles. Bring a friend or come make some new ones. Otherwise, you will be paired with another BTS member at random.
Can I request to be paired with another twosome?
If you have another person or team you’d like to be grouped with, please submit the request on the Guest Details form on the Players Room following your purchase.
Are there handicap / skill requirements?
Players of all skillsets and handicaps are welcome to register. We only ask you are respectful, have fun and keep up with the group ahead of you.
There will be double-bogey max scoring in place.
We require a GHIN or other accredited handicap to participate in the NET division.
What is the nearest airport to Ladera?
The closest airport is Palm Springs International Airport, located approximately 35 miles from the course.
- Rideshare services and rentals are available.
- If you’re looking to carpool with fellow BTS members, drop a note in the Clubhouse / App in the Ladera Player’s Room—we’re always happy to connect travelers.
What is the cancellation policy?
Pricing is per person. Refunds will be processed once the spot is filled, minus a 5% processing fee. Please email events@golfersjournal.com to request a refund.
What is not included?
Airfare and lodging are not included in the price.
