The Best Logos In Golf

Club logos may be the most talked-about and least examined objects in golf. So George Peper took the deep dive. In this episode, he joins Tom Coyne to unpack The Best Logos in Golf, his new book ranking the game’s best club emblems. Peper explains the seven criteria his panel argued over, why almost none of the winners contain a golf ball or a club, and the list of rules they created for logo life, including one he’s violating during the interview. Peper spent 25 years as editor-in-chief of Golf Magazine, where he built the original ranking of the world’s 100 greatest courses and, he confesses here, rigged the first one so an American course wouldn’t finish No. 1. He also shares the best stories the research turned up: the sea lion that bolted from a 1930s photo shoot and left a nine-holer its logo, the pirate who never existed and now brings Tampa $40 million a year, and why there’s a propeller in the logo of Coyne’s own course.