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The LPGA’s new commissioner has big plans. On the latest TGJ Podcast, Tom Coyne sits down with Craig Kessler—a 40-year-old Harvard Business School grad whose career took him from private equity to Topgolf to the PGA of America before he was tapped to lead the LPGA last year. In this wide-ranging conversation, Kessler breaks down the broadcast deal that will put every LPGA round on live television for the first time in its history and shares why he’s so excited about the tour’s future. He also reflects on what he’s learned about building trust with the players, staying in love with golf when it becomes your job and why harmony across women’s golf matters more than competition. Kessler’s mission is clear: make the LPGA impossible to ignore.
